Trend Alert: Viva Magenta, the Colour of the Year

Each year, Pantone researches colour psychology and the ways colour affects society to identify shades likely to become popular in web design, fashion, marketing and other fields. This year, the institute chose the lively Viva Magenta 18-1750. One of the most natural members of the red family, it expresses its strength in many ways: an assertive, bold shade full of energy that encourages joyful celebration and begins a new story. It not only feels powerful but radiates its vitality into its surroundings. Exciting, energetic and unrestrained, it stands out wherever it is used. If you are keen to share the rebellious spirit and love of life of a colour that encourages people to try new things and be themselves without limits, the following ideas can help bring its distinctive qualities into your home.

With an energy that seems to overflow and spread, painting every wall in this colour or making it dominant without considering balance can push boldness too far. Instead, use Viva Magenta to give one living-room wall the leading role, creating an accent around which the décor can take shape. Even if you are not ready to paint an entire wall, artwork and frames featuring Pantone’s 2023 colour can provide the vitality it needs. Real or artificial flowers in Viva Magenta displayed against a wall can also create a surprisingly strong effect.

There is no need to paint or undertake a small renovation to make your living spaces warmer with Viva Magenta. Dress seating with throws, covers, seat cushions and decorative cushions in the shade. Thanks to this reddish pink’s broad compatibility, these touches can enliven your sofa and the room around it whatever their colours. Viva Magenta cushions in particular create a wonderful accent without needing to be overly showy.

As the ideas above suggest, Viva Magenta is a vibrant, bold colour that is not easy to use from top to bottom, yet even small touches can carry its presence throughout the home. A rug can give any room an impressive atmosphere or bring new meaning to a lacklustre corridor. Warm, welcoming and full of life, the colour naturally works with rugs and kilims, objects associated with warmth and comfort. These touches can instantly make any living space feel more stylish and lively.

Lift your bedroom’s energy with Viva Magenta bed linen. Maintain balance with lilac pillowcases, blankets or a bedspread in a lighter shade. Making the bed can sometimes feel difficult amid a busy daily routine, but arranging bedding sprinkled with Viva Magenta can offer motivation and inspiration as you prepare for the rest of the day.

The kitchen is certainly one of the spaces that can benefit most from Viva Magenta’s vitality and strength. As the need for kitchenware never ends, purchases that bring magenta into your kitchen can also be functional and meet everyday needs. Even a few kitchen towels make an effective start. Choosing small essentials such as trivets, cutlery holders, coasters and silicone utensils in this colour creates a subtle theme throughout the kitchen with an impact greater than its scale. Placemats are one of the simplest and most reliable ways to add Viva Magenta’s magic to both kitchen décor and the dining table. With so many textures and materials available, magenta placemats can bring a richer sense of vitality to your table.

Viva Magenta may or may not become a phenomenon that defines a generation, but it will certainly influence trends in the years ahead. We expect its popularity to last, as it adapts to interiors ranging from bold, modern spaces to warm, nostalgic rooms. There is sure to be a Viva Magenta touch that suits your home, taste and needs.