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Kaleseramik Showcases New Products and Collections at the Year’s Largest Ceramics Fair
Kaleseramik Makes Its Mark on Cersaie with Kalesinterflex
Kaleseramik took part in Cersaie, the heart of the international ceramics sector, held in Italy from 25 to 29 September 2023, with its innovative Kalesinterflex brand and its latest products and collections. Italian architect Paolo Cesaretti designed a stand inspired by sustainability and the Mediterranean. For the first time, an augmented reality (AR) application at the stand conveyed the “İyi Bak Dünyana” (“Take Good Care of Your World”) message to visitors.
Kaleseramik, Türkiye’s leading ceramic tile manufacturer, took its place at Cersaie, the international ceramics sector’s largest fair. Held in Bologna, Italy, from 25 to 29 September 2023, Cersaie celebrated its 40th anniversary this year. With 630 exhibitors from around the world presenting the latest trends in architectural space design, Kaleseramik once again stood out through its products, collections and inspiring bespoke stand.
At the fair, Kaleseramik introduced visitors for the first time to porcelain slabs manufactured on its third Kalesinterflex production line, commissioned this year, in thicknesses of 6, 12 and 20 mm and its largest new format of 160x320 cm.
The 400-square-metre stand primarily featured Kalesinterflex products alongside the latest products and collections from Çanakkale Seramik, Kalebodur, Kale Banyo and T-One. With the first use of an AR application at the stand, designed by Paolo Cesaretti using Kalesinterflex, Kaleseramik reaffirmed its “İyi Bak Dünyana” message and offered visitors an inspiring experience.
