Kaleseramik Prepares for Coverings 2022, the Ceramics Sector’s Global Gathering

Kaleseramik, Türkiye’s leading company in the international ceramics market, is preparing for Coverings 2022, one of the largest ceramics fairs in the US, to be held in Las Vegas from 5 to 8 April. Representing Türkiye at Coverings, regarded as one of the sector’s most important global meeting points, since 1995, Kaleseramik will showcase the latest products and designs from its prestigious brands Çanakkale Seramik, Kalebodur, Edilcuoghi, Edilgres and T-ONE by Kale. Its sustainability-focused stand will share the #İyiBakDünyana message through an engaging, inspiring concept.

Describing Coverings 2022 as an important fair bringing together global players in ceramics, Kaleseramik General Manager Altuğ Akbaş said: “We have made special preparations for this fair. Alongside presenting our brands’ latest products, we will share our sustainability messages with all visitors in line with our ‘İyi Bak Dünyana’ initiative. We believe we will once again stand out through products that illuminate the architecture of the future, our bespoke stand and our theme of caring for the planet.”

Coverings, one of the largest ceramics fairs in the US and among the leading fairs worldwide, is expected to be a key meeting point for the global ceramics sector again this year. Kaleseramik, Türkiye’s leading ceramic tile manufacturer, ranked sixth in Europe and seventeenth worldwide, is taking part with sustainable products and designs that add value to life.

Alongside the latest collections from its prestigious brands, Kaleseramik aims to draw attention once again with its revolutionary Kalesinterflex product. The fair will highlight its new applications, which expand conventional uses of ceramics and open the door to limitless creativity.

Having completed preparations for Coverings 2022 in Las Vegas from 5 to 8 April, Kaleseramik will present the latest products and designs from Çanakkale Seramik, Kalebodur, Edilcuoghi, Edilgres and T-ONE by Kale, each a pioneer in its field. The showcase will include T-One by Kale, a new product group developed from Kalesinterflex, an essential material of distinctive architecture; Sinterflex products combining future technology with design; Marmo Metallo, a new product group creating a metallic effect on surfaces; and Çanakkale Seramik’s new Formart collection and Urban series.

Known for paying particular attention to stand design and creating distinctive exhibition spaces, Kaleseramik will once again present a bespoke concept at Coverings 2022. Designed by the Kaleseramik Concept and Design Department, the 112-square-metre stand will offer an engaging, inspiring experience in line with Kale Group’s “İyi Bak Dünyana” initiative, launched to help build a better life.

Emphasising that Kaleseramik grew faster than the markets in which it operates—tiles, sanitaryware and taps—in 2021, General Manager Altuğ Akbaş said: “We had a successful year in growth and profitability in international as well as domestic markets. In exports, we are targeting $150 million by the end of 2022. To achieve this, we are continuing our work to establish regional marketing and sales offices in the Americas, Europe and the Far East. We plan to accelerate these efforts in the coming period, when we expect the pandemic’s impact to diminish. As a company exporting products to more than 100 countries, our aim is to build on our export success and make Kaleseramik one of the global market’s leading companies.”

“We see international specialist fairs as an important means of achieving this. Bringing buyers and sellers together, these fairs play a crucial role both in introducing new products and in reaching international consumers and professionals. We aim to use these opportunities to reach more people abroad and bring our products to more distant markets. Coverings is a major fair uniting global players in ceramics. This is why we have made special preparations for Coverings 2022 in Las Vegas. Alongside introducing our prestigious brands’ latest products, we will share a sustainability message with visitors in line with our ‘İyi Bak Dünyana’ initiative. At Kaleseramik, we believe we will once again stand out through products that illuminate the architecture of the future, our bespoke stand and our theme of caring for the planet.”