Kaleseramik Joins UNICERA 2022 with the “İyi Bak Dünyana” Theme

Kaleseramik, the leader of Türkiye’s ceramics sector, will renew its call to care for the planet with its “İyi Bak Dünyana” message at UNICERA 2022, bringing together world-renowned industry leaders. During the four-day fair, it will present sustainable, innovative products from its prestigious brands to consumers and professionals on an inspiring bespoke stand developed jointly by Demirden | ilio and the Kaleseramik Concept and Visual Design Team.

Kaleseramik General Manager Altuğ Akbaş said: “As a company that has pioneered the development of Türkiye’s ceramics sector, we will once again take part in UNICERA with innovations and solutions that set us apart. Alongside our finest products and collections that add meaning to living spaces, our specially designed sustainability-based stand and ‘İyi Bak Dünyana’ message will tell everyone: ‘Your Home Is Your World, the World Is Your Home.’ We value even the smallest contribution towards leaving our children a sustainable, healthy world.”

UNICERA 2022, a global event for the ceramics, bathroom and kitchen sectors, opened at İstanbul Expo Center on 7 November.

Kaleseramik, Türkiye’s leading ceramic tile manufacturer, ranked sixth in Europe and seventeenth worldwide, pioneers the sector’s development with products and designs that reshape living spaces. It is once again offering visitors a highly engaging experience at this year’s fair.

The Kale stand presents products for different lifestyles, including innovative, design-led tiles in different colours and sizes, sanitaryware, bathroom furniture, taps and shower systems, porcelain kitchen worktops and new furniture.

Leading the sector through its brands’ people-, design- and technology-focused innovations, Kaleseramik is introducing distinctive, trend-setting products and applications at UNICERA.

As in the previous year, Kaleseramik will take part in UNICERA with a bespoke concept stand created jointly by Demirden | ilio, one of Türkiye’s leading design studios, and the Kaleseramik Concept and Visual Design Team. Alongside its brands’ latest and finest collections, the company will share inspiring, sustainability-focused projects that create social benefit and impact, in line with Kale Group’s “İyi Bak Dünyana” initiative to help build a better life. Throughout the fair, products from Çanakkale Seramik, adding meaning to spaces through distinctive designs; Kalebodur, reflecting extensive brand experience through advanced manufacturing technology; Kale Banyo, offering smart, hygienic and resource-saving solutions; T-One, developed from the revolutionary Kalesinterflex; and Edilcuoghi Edilgres, with its inspiring designs, will be displayed under the same concept. With strong domestic and international attendance expected, Kaleseramik’s message, stand, products and designs are expected to attract significant interest once again.

Kaleseramik General Manager Altuğ Akbaş said the company was preparing to offer another distinctive experience at UNICERA following Cersaie:

“In line with our marketing strategy, we focus on building multidimensional connections with consumers through different channels. We see fairs as important opportunities both to introduce new products to existing customers and to open the door to new customers and partnerships. After Cersaie in Italy, we will now present our distinctive solutions and innovations at UNICERA in İstanbul, bringing producers and consumers together.

“Alongside products offering holistic solutions for living spaces, our specially designed sustainability-based stand and ‘İyi Bak Dünyana’ message will tell everyone: ‘Your Home Is Your World, the World Is Your Home.’ We see this initiative, the theme of our fair concept, as a major step towards protecting our planet and resources for the future. Every contribution is therefore valuable and important. We believe these contributions together will form the foundation of the sustainable, healthy world we leave to our children.”

One of Kaleseramik’s most important innovations at this year’s UNICERA will be Kale Core, Türkiye’s first bathroom design application. Viewing digital transformation as more than simply digitising processes, Kaleseramik has added the Kale Core platform to its innovations designed to perfect the customer experience. Making its debut at UNICERA, the platform offers the sector’s first opportunity to experience products through augmented reality (AR).

Kale Core allows consumers to bring their dream bathrooms to life with ease. Developed to offer holistic, smart solutions for those who want to design their bathrooms or find inspiration for their spaces, it also reflects Kale’s next-generation retail concept.

Adding new meaning to living spaces with sustainable products and innovative designs, Çanakkale Seramik will introduce its new Formart and Miniatile collections at UNICERA.

The FormArt Collection brings art and craft together on a single surface and invites users to redefine timeless elegance. Going beyond reflecting feelings in ceramics, it places ceramics at the heart of unforgettable moments. Embracing nostalgia, the present and the future, the new collection reinterprets classical design through a modern lens.

Created for those who love small-format, minimalist designs, the Miniatile Collection brings a colourful, dynamic touch to homes, bathrooms, splashbacks, hotels, cafés and restaurants.

Bringing natural, striking colours to modern living, the extensive collection comprises the Metro, Windsor, Avenue, Windsor Frame and Moonlight series.

Mix & Match will be another highlight of the fair. A choice for those wishing to create their own style, Kaleseramik’s Mix & Match makes transformations at home easier and offers striking harmony.

Its wall tiles invite visitors into a vibrant, colourful world, allowing endless combinations through distinctive colours, surfaces, textures and sizes.

Kaleseramik has brought the latest Kalesinterflex collections to UNICERA, offering an extensive range that meets demand for a seamless, unified look through large-format ceramics.

The world’s first company to invest in and begin production using Kalesinterflex porcelain slab technology, Kaleseramik continues to manufacture in 3, 5 and 6 mm thicknesses and 100x300 cm and 120x360 cm formats. Drawing on the superior qualities of Kalesinterflex, Türkiye’s thinnest, largest-format and flexible ceramic tile, it has introduced many innovative products to the sector.

Kalesinterflex also stands out as an environmentally responsible technological product with Ecospecifer certification. Compared with conventional ceramic manufacturing, it has gas and dust emissions 20 times lower and CO2 emissions 1,000 times lower, while covering four times as much floor area with the same raw material. It uses three times less energy and four times less electricity than standard tiles, with only eight litres of water required per square metre.

As an environmentally responsible product holding Ecospecifer certification, Kalesinterflex uses three times less energy and four times less electricity than standard tiles. Compared with conventional ceramic manufacturing, its gas and dust emissions are 20 times lower and CO2 emissions 1,000 times lower, while it covers four times as much floor area with the same raw material. Producing one square metre of Kalesinterflex requires only eight litres of water, compared with 50 litres for a standard tile.

Among the products Kaleseramik will exhibit is the new T-One range, developed using Kalesinterflex’s superior qualities. Bringing technology and innovation together with design, T-One creates a unified appearance on every surface it touches across different living spaces.

The T-One Furniture table range, to be launched at the fair, takes shape around interior design enthusiasts’ aspirations through its functional, hygienic, aesthetic and durable structure.

Türkiye’s first and only porcelain worktop, T-One Porcelain Worktop, is designed to enhance enjoyment in next-generation kitchens with its durable structure, hygienic surface and aesthetic appearance. In kitchens, among the most frequently used spaces in the home, it offers long-lasting use through resistance to scratching, breakage, staining, heat, cold and abrasion. Its exceptional qualities and spacious surface have made it a first choice for chefs, while bringing an entirely new kitchen experience into homes.

Kaleguard Defence, a surface protection technology offering a healthy living environment for you and your loved ones, will also be presented at the Kaleseramik stand.

Containing nano-silver ions, Kaleguard Defence matt ceramic surfaces eliminate many harmful viruses and bacteria, including Covid-19, to protect against invisible risks. Potential applications include kitchens, bathrooms, living rooms, airports, hospitals, schools, hotels, pools, spas, gyms and shopping centres—any surface where hygiene is important.

Caring for the world through durable, design-led products and inspiring, sustainable, resource-saving solutions, Kale Banyo will present functional bathroom furniture, hygienic toilets, water-saving taps, aesthetic basins, nature-friendly shower heads, modern cisterns and accessories that complete the look at UNICERA.

Kale Banyo toilets stand out for their design and functionality as well as smart water-saving solutions. Silver ions used in SmartHijyen technology prevent bacterial growth, creating clean, hygienic spaces with less detergent.

Developing innovative products and designs for exceptional bathroom comfort, Kale Banyo will also introduce Grandhome Bathroom Furniture, the latest addition to its range offering different sizes for small and large bathrooms.

With details creating a modern-classic effect, Grandhome brings comfort and refinement to bathrooms through drawers with generous storage and a Kalesinterflex porcelain worktop offering the hygiene of ceramics.

Available in a 100 cm single-basin version and a 140 cm double-basin version, the series adapts to different bathrooms. Matt white, matt black and matt sage lacquer finishes create an aesthetic appearance.

Offering alternative solutions for product personalisation, Kaleseramik will introduce new products from Designmixer, one of its strong collaborations addressing different product groups and market segments, at UNICERA. Combining the natural qualities of ceramics with Designmixer’s restorative designs, the products are expected to attract strong visitor interest.

Founded by Kaleseramik in Çan, Çanakkale, to support women’s work and production, the Atölye Kale platform will also participate in UNICERA with new products. The workshop is excited to exhibit its first handmade tile samples at the fair.

Atölye Kale produced the tiles that brought the “Red Sphere” at the heart of Atatürk Cultural Centre, an iconic cultural venue in Türkiye, to life.

Unicera 2022 Virtual Tour