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Kaleseramik Draws Attention at Cersaie 2022 with Eco-Friendly Products and a Recyclable Stand
Kaleseramik Drew Attention at Cersaie 2022 with Its “İyi Bak Dünyana” Message, Eco-Friendly Products and 100% Recyclable Stand
Kaleseramik, a pioneer in the global ceramics market, stood out with its sustainability theme at Cersaie 2022, the world’s largest ceramics fair. Presenting sustainable products and designs from its strong brands, it attracted attention through its products, its “İyi Bak Dünyana” message and a stand designed by renowned Italian architect Paolo Cesaretti using 100% recyclable materials in keeping with that message.
Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, took place in Bologna, Italy, from 26 to 30 September 2022. One of the global ceramics sector’s most important events, its 39th edition welcomed 91,296 visitors over five days.
At the fair, where leading ceramic manufacturers meet consumers and professionals, Türkiye’s leading ceramic tile manufacturer Kaleseramik offered an inspiring experience through its sustainability-themed message, products and stand. Sharing Kale Group’s “İyi Bak Dünyana” message for a sustainable world, the company also attracted strong interest with products that reshape living spaces and a distinctive stand.
Products and Designs That Care for the World on a Bespoke Stand
On its 400-square-metre stand, designed by Paolo Cesaretti using 100% recyclable materials, Kaleseramik presented the latest products and collections from Çanakkale Seramik, Kalebodur, Kale Banyo, T-One and Edilcuoghi Edilgres under the “İyi Bak Dünyana” concept. In keeping with the sustainability theme, the stand used Kalesinterflex, an environmentally responsible technological product introduced by Kalebodur and the largest, thinnest porcelain ceramic manufactured in Türkiye. Chosen for prestigious projects worldwide, Kalesinterflex stands out for energy consumption three times lower, electricity consumption four times lower and carbon emissions a thousand times lower than conventional ceramic manufacturing.
“At Cersaie, We Highlighted the Importance of a Sustainable Future”
Kaleseramik General Manager Altuğ Akbaş said the company emphasised the importance of a sustainable future at its 33rd participation in Cersaie:
“Cersaie is a very important fair where manufacturers unveil new products and which industry professionals follow with great interest each year. As a strong global ceramics player, we participated this year with a sustainability theme. On our bespoke stand made from 100% recyclable materials, we shared the ‘İyi Bak Dünyana’ message through our latest environmentally friendly products. Both our message and our stand and products attracted more interest than we expected. At Kaleseramik, our approach to sustainability is based on the belief that, starting at home, we can change every place we live and everything we touch, one by one. We will continue inviting everyone to be part of a better world and to say: ‘Your Home Is Your World, the World Is Your Home.’”
