Kalebodur’s “Yenilik Budur” Launch Recognised among the Best Launch Experiences at GIGI AWARDS

Kalebodur’s “Yenilik Budur” launch, which made a strong impact across the industry, has also earned top recognition at GIGI AWARDS, organised by marketing communications professionals.

Kalebodur, Türkiye’s pioneering and iconic ceramics brand, received a prestigious award for the spectacular launch event introducing its new era under the “Yenilik Budur” motto and its innovative porcelain slab collection that is shaping the sector.

At GIGI AWARDS 2025, organised by the Marketing Communicators Association to honour the marketing world’s most successful projects, Kalebodur’s spectacular launch, delivered in collaboration with DS İletişim Ajansı, was among the winners in the “Launch Experience” category of the Events and Experiences section. The prestigious award was presented to Brand Communications Manager İdil Güzeldereli on behalf of Kaleseramik at a special ceremony.

The “Yenilik Budur” launch, where Kalebodur announced its new brand vision and strategy, brought together a distinguished group of guests from architecture, design, art and business in the historic, captivating setting of Esma Sultan Yalısı. Hosted by Kale Group President and CEO Zeynep Bodur Okyay and Kaleseramik General Manager Timur Karaoğlu, the evening was conceived as an experience that went beyond a product launch to celebrate the brand’s vision for the future and its strong relationships with stakeholders. Its central message was the brand’s ambition to create more aesthetic, functional and sustainable living spaces, together with a future vision grounded in design thinking. Reflecting Kalebodur’s research, development and design capabilities, the new large-format, ultra-thin porcelain slab collection, manufactured using Kalesinterflex technology, was showcased through bespoke installations designed by the Paris-based design studio Prima Materia. Offering a complete experience, the evening was presented by Doğa Rutkay and featured a performance by Levent Yüksel. From the moment they entered, guests had the opportunity to experience the collection’s aesthetic qualities and application potential first-hand.