Kale Introduces Türkiye’s First Bathroom Design Application: Kale Core

Kaleseramik, a leader in building materials, has added Kale Core, Türkiye’s first bathroom design application, to its innovations that enhance the customer experience. Offering the sector’s first opportunity to experience products through augmented reality, Kale Core helps consumers bring their dream bathrooms to life with ease throughout their design journey.

Kaleseramik has marked a milestone in its digital transformation with Kale Core. Viewing this journey as more than simply digitising processes, the company introduced a platform designed to perfect the customer experience and connect all stakeholders, including end users, architects, installers, stores and dealers.

Developed to offer holistic, smart solutions for people who want to design their bathrooms easily or find inspiration for their spaces, Kale Core also reflects Kale’s next-generation retail concept.

Users can choose Kale Core to renovate their bathrooms, follow and apply modern trends, and visualise their dream designs.

As a launch offer, consumers designing their bathrooms at www.kalecore.com.tr can visit Kale sales points and dealers between 24 October and 31 December 2022 to achieve their dream bathroom with a 50% discount.

Offering the sector’s first opportunity to experience products through augmented reality (AR), Kale Core allows users to create personalised bathrooms on its design screens.

Alongside creating your dream design, you can upload your designs or images you have previously liked, share them with architects and receive a free opinion from the same architect.

With Kale Core, you can access everything you need to enhance your bathroom within minutes and design it to your taste. After opening the application and entering your bathroom dimensions, you can redesign it digitally with the products you need and details that reflect your style, then see how your chosen products look in the space.

Kale Core brings the convenience of accessing every detail you need for your design on a single platform. Through this new, exciting experience, you can bring your passion for design to life.

Offering different series, Kale Core provides access to collections across many categories suited to classical, modern, innovative or natural tastes. Drawing inspiration from them, you can create a bathroom that bears your own signature.

Unlike other design tools, Kale Core begins by inviting you to explore your interests and find inspiration, then accompanies you until your vision is realised, offering an exceptional experience.

After you create an account at kalecore.com.tr or in the Kale Core application, the platform asks about your style and colour preferences to build a style profile and prepare a personalised list of designs to inspire your journey.

Under “Explore for Inspiration”, the “For You”, “Collections” and “Designs” sections also give you access to designs shared by architects and other users.

Through the platform, you can find ideas and inspiring decorating tips on the blog, contact architects directly for advice on design and implementation, and access the services you need both while designing your dream space and afterwards.

Choose bathroom furniture, ceramics, basins, toilets, accessories and complementary products from Kale Core’s extensive range. With a single touch, you can view every product series and combine them in your new bathroom however you wish.

Providing details of product prices, colours, textures and dimensions, Kale Core marks the beginning of a new era in bathroom design.